Ingenious Fools is an independent production company that works with established and developing clients in comedy, spoken word and music.

Susanna Clark launched the company in 2014 (formerly SJ Associates), having previously worked for top agencies including RBM, James Grant and Beyond Compere, alongside some of the UKs best stand-up comics. “Since starting IF I have been lucky enough to work with some incredible talent and ground-breaking shows”.

The company’s ethos is to provide a friendly service and honest advice in a competitive industry and to put artists and their wellbeing at the forefront.

Susanna leads successful Arts Council England funded projects in performance and community engagement, delivering online and in person workshops and comedy shows to charities such as Scope, The Wilberforce Trust, PIP-UK, Artlink and Restore. 

Ingenious Fools is based in Nottingham and focuses on developing and showcasing talent in the local area and beyond.

Susanna specialises in Edinburgh Fringe Management having over ten years experience in developing and managing shows, including research and development, directing. Press, social media promotion and gaining the support and sponsorship of companies and charities such as global toy company Bandai and The Mental Health Foundation.

Ingenious Fools books and promotes tour shows for a range of genres in theatres and arts centres across the UK, with extensive contacts around the country.